2026 Events

This past June, PureFlow Performance had the opportunity to be part of one of Colorado’s most iconic automotive events: the 2026 Pikes Peak International Hill Climb Fan Fest in downtown Colorado Springs. With the legendary Pikes Peak International Hill Climb just around the corner, Fan Fest brought the excitement of the mountain down to the streets, giving fans an up-close look at the race cars, drivers, teams, and brands that make the event one of the most unique motorsport experiences in the world. For PureFlow, being part of that atmosphere was a natural fit for a brand built around automotive enthusiasts, racers, and the culture that surrounds motorsport. PureFlow Performance was proud to share a booth alongside our partners at CarBahn and our friends at the Rocky Mountain Chapter BMW Car Club of America (RMC BMW CCA). Together, we were able to connect with fellow enthusiasts, showcase what our brands are all about, and be part of a community that shares the same passion for performance and automotive culture. Having all three organizations represented together made the event especially meaningful, bringing together performance parts, professional motorsport, car care, and the local enthusiast community under one roof. One of the biggest draws of Fan Fest is the opportunity for fans to see the actual race cars competing in this year's Pikes Peak International Hill Climb up close. Rather than simply watching these machines disappear up the mountain, spectators could walk among the cars, see the engineering and preparation that goes into them, and meet the drivers and teams behind the wheel. It created a unique connection between the competitors and the fans who support them. For automotive enthusiasts, few things compare to standing just feet away from a purpose-built race car before it takes on one of the most demanding roads in motorsport. The scale of the event was also a reminder of just how much attention the Pikes Peak International Hill Climb commands. Alongside the race teams and competitors were major automotive and motorsport brands, including Toyo Tires, Red Bull, PureFlow Performance, and many others. Being included among such recognizable names was an exciting milestone for PureFlow and reinforced our goal of continuing to establish ourselves within the broader motorsport community. We aren't simply building products for cars—we want PureFlow to be a brand that actively participates in and contributes to the enthusiast and racing communities that inspired it in the first place. The entire experience was captured by 37tones LTD, an independent photography and media company owned by Brent Panem. Brent and the 37tones LTD team brought their creative eye to Fan Fest, documenting the atmosphere, race cars, drivers, sponsors, and fans that made the event so memorable. Their work goes beyond simply capturing photos—it helps tell the story of the automotive and motorsport culture surrounding events like Pikes Peak. The resulting coverage gave PureFlow Performance an authentic visual record of the weekend while allowing us to share the energy and excitement of Fan Fest with our community. For PureFlow Performance, the 2026 Pikes Peak International Hill Climb Fan Fest was more than just another car show. It was an opportunity to put our brand directly into the heart of Colorado's motorsport community, alongside partners, friends, competitors, drivers, and fans who share our passion for performance. As PureFlow continues to grow, experiences like this are exactly what we want to be part of—events where cars, racing, people, and the brands that support them all come together.